Pdf Book Consumer Behaviour By Leon G Schiffman
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Consumer behaviour is the study of how people buy, use and dispose of goods and services. It is a fascinating and complex subject that can help marketers understand their customers better and design more effective strategies. One of the most popular and comprehensive books on consumer behaviour is Consumer Behaviour by Leon G Schiffman and Leslie Lazar Kanuk. This book covers various topics such as consumer motivation, perception, learning, attitude formation, decision making, social and cultural influences, and consumer satisfaction. It also provides numerous examples, cases, and exercises to illustrate the concepts and theories.
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